This document is provided for informational purposes and does not constitute legal advice. It should be reviewed by a qualified lawyer before public release.
This Privacy Policy explains how Blueicon LTD ("Pala", "we", "us") collects, uses and protects your information when you use the Pala mobile app and website (together, the "Service").
1. Data we collect and how we collect it
- Account information — email address and display name, provided by you when you sign up or edit your profile. We also store your target language, level and learning goal.
- Chat messages — text you type into a conversation with an AI friend inside the app.
- Voice recordings — audio captured by your device microphone when you send a voice message. Recording only happens while you are actively holding or triggering the record control in the app.
- Usage data — messages sent, streak, session length, feature interactions, and diagnostic logs, collected automatically as you use the Service.
- Device data — device type, operating system, app version and language settings, collected automatically.
2. How we use your information
- Generating AI replies — your chat messages and transcribed voice messages are sent to our AI provider to produce the AI friend's response.
- Speech transcription — your voice recordings are transcribed into text so the AI can understand what you said and so you can see your own message.
- Pronunciation scoring — your voice recordings are analysed to score pronunciation and give you feedback.
- Text-to-speech voice notes — AI replies are converted into spoken audio so your AI friend can talk back to you.
- Personalisation — adapting content, difficulty and prompts to your level, goal and history.
- Service operation and improvement — running the app, fixing bugs, improving quality, and preventing fraud or abuse.
- Account communication — responding to support requests and sending important account or service updates.
3. Legal bases (EEA/UK users)
We process your data under the following legal bases: performance of a contract, our legitimate interests in operating and improving the Service, your consent (where required) and compliance with legal obligations.
4. Third-party sharing
We use trusted service providers to run Pala, including cloud hosting, analytics and crash reporting. These providers process data on our behalf under appropriate contractual safeguards. We do not sell your personal information.
OpenAI. To provide the AI-chat functionality, the content of your chat messages and your voice recordings (and their transcriptions) are sent to OpenAI for AI reply generation, speech-to-text transcription, and text-to-speech voice notes. OpenAI acts as our processor and provides an equivalent level of data protection. Under OpenAI's API data usage policy, data submitted through the API is not used to train OpenAI's models and is retained only as needed to provide the service and for abuse monitoring. See OpenAI's API data usage policy and privacy policy for details.
5. Data retention
We retain your account data for as long as your account is active. Voice recordings and chat history are retained to allow you to review your progress and may be deleted on request. Aggregated or anonymised data may be kept for longer.
6. Your rights
Depending on your location, you have the right to access, correct, delete or export your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, email hello@joinpala.app.
7. Children
Pala is not directed at children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect data from children below this age.
8. Security
We use technical and organisational measures designed to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. International transfers
Your information may be processed in countries outside your own. Where required, we rely on appropriate safeguards, such as Standard Contractual Clauses.
10. Changes to this policy
We may update this policy from time to time. Material changes will be highlighted in the app or on this page.
11. Contact
Questions about this policy? Email us at hello@joinpala.app. Blueicon LTD is the data controller for the Service.